Igniting Humanity

Speaker: 00:00:04

WSC Intro/Outro: This is when Spirit calls and you on your journey are in the right place. This show is about magic miracles and meaning shared through stories, interviews and channeled messages. We have so much to share about who you are and your divine mission here on the earth. Let's get to it When Spirit Calls is right now.

DeeAnne Riendeau: 00:00:32

Today our guest is the lovely Lady JB Owen. JB Owen is a fearless female leader and highly successful entrepreneur. Having built businesses that span the globe. JB's true focus is on helping others. She is driven to empower individuals in their own personal journeys to success. She's a world class speaker International Best Selling Author and powerful business owner. JB was knighted for her humanitarian and entrepreneurial efforts by the Royal Order of St. Constantine the Great and St. Helen, becoming lady JB Oh, and she is the winner of the Ignite Humanitarian Award presented to her at the 2020 to be great humanitarian awards. Her no nonsense style has catapulted her in the areas of building worldwide brands manufacturing award winning products, publishing international bestsellers, and creating multiple platform in the areas of health, wellness, personal growth, and eco conscious improvements. In conjunction with her keen sense of business, JB also brings fun, fabulous and feminine touches into everything she does, she combines ferocity with femininity in a new and innovative business style. Through her acclaimed brand Ignite. JB helps people tell their unique stories and shows them how they can ignite their lives. Her international best selling compilation books have reached bestseller status in over 27 countries in 197 categories, and feature esteemed authors spanning the globe. Ignite is the leader in empowerment publishing, and JB is committed to igniting a billion lives. She is a powerful force. And we're so happy to have her with us today.

DeeAnne Riendeau: 00:02:28

Hello, everyone. So happy to be back with you on another wonderful edition of When Spirit Calls. I got lady JB in the house. Hi.

DeeAnne Riendeau: 00:02:38

Lady JB Owen: So happy to be here. Thanks for having me. Love, love, love what you're doing and love that spirit called me here.

DeeAnne Riendeau: 00:02:44

Yeah, we too. And you know, we got to meet each other in person at an event not too long ago. And you just were such a magnetic light, I was just drawn to your energy and drawn to the beautiful projects that you have to really change the world. And so everyone's learned a little bit about you in the bio, but I would really love for you to share the story and how you stepped into this role as this beautiful igniter of the world and of humanity. So would you give us a little bit of backstory, please?

DeeAnne Riendeau: 00:03:16

Lady JB Owen: Oh, my goodness. Well, of course, I you know, grew up in a small town, kind of weird and didn't always fit in move to the big city wanted to work in fashion and film. I did that for quite a few years. And then I had my own kids clothing business when I had my own babies. And so I did that for quite a few years. You know this constant reinvention of oneself and always love the spirit of entrepreneur. I build homes for a while then I started writing books now I have a publishing house. And on my spiritual path, I do recall losing one of my businesses ending my marriage, moving out on my own Being a single mom falling to my knees in the puddle of despair and spirit really spoke to me when I realized no one was coming to save me. No one was coming to pick me up, no one was coming to make my life better. And I literally said to myself, I must be my own rescuer. I am my own rescuer, and went along on a very long spiritual journey and needed to do some intense healing healing of my body. I had debilitating back pain for about 13 years. And I had to get down on my hands and knees and start, you know, the humble gratitude work to come back to do God's work and to do the work on the planet and to be the best version of myself. So that's in a nutshell.

DeeAnne Riendeau: 00:04:39

What a nutshell. I just love that you said those words. I have to be my own rescuer. And I think I just got goosebumps with that because I think it's so beautiful to remind us that we have the power to be our own rescuer. You know that all the tools here within us to save ourselves. It reminds me of a little story about these two people on a boat, they could be men or women or whatever you want to imagine them to be and they're on this boat. Got one boat boat a, hey, there's a man on boat a there's another person on boat B and they both set sail. Well as they get out into the ocean, you know, they start to get a little bit afraid, you know the storm is coming or the waves are rocking. And on boat a, the guy is like, Oh my God, he's starting to worry. He's like, Oh my God, I've got no water. I've got no food, like, what am I going to do? I need help. I need help. Panicking, panicking, panicking. Well, on boat B. He realizes he's got a toolbox. So he opens up the toolbox. He's like, Oh, I've got water. I'm good. I've got water. I've got food. I got things that I need here. Well, the other guy's looking at guide boat being he's saying, Well, how come he has everything that he needs? And I don't. And so the moral of the story, of course, is that we all do have the tools, we just forget that they're in there. And sometimes they're buried under some other things. Right?

DeeAnne Riendeau: 00:06:04

Lady JB Owen: Yeah, so true. And for women, I have to be honest, you know, I wanted Well, where was my husband? You know, where were my parents, you know, where was my bestie, my girlfriend, my, you know, I was looking to think that there were all these other people that were supposed to make it better or fix it or salvage everything. And the only person to salvage my life was me. And I really had to pick up the shrapnel, I call it crawling, overblow broken glass moment. And, you know, really deciding that the person I wanted to be was on the other side of crawling over that broken glass, so that I really needed to get there. So spirit really did speak to me in many ways. And I really have to say, ever since then have been on a very humble spiritual path. I meditate on my hands and knees with my forehead on the ground and my hands out in front of me. deep reverence, I learned that when I was going through my spiritual path, and I'm reminded of that constantly, and we knew we never get it, right. It's not all perfect, it's never going to be 100%. And so just going back to that, that posture of reverence, and receiving and humility and thankfulness and gratitude is just a really, really good place to start. reconnecting to self and source.

DeeAnne Riendeau: 00:07:18

It really is a beautiful place to start. So you went through this experience, and you know, crawled your way across that broken glass and came on on the other side. So what was on the other side?

DeeAnne Riendeau: 00:07:31

Lady JB Owen: Yeah, well, fascinating enough, I did walk underneath my baseball cap for a couple of years afraid and scared and trying to heal. And I felt like everyone could just see, you know, I was, I was in a domestic violence situation, you know, I had been robbed, I had been assaulted, I had lost everything I was, you know, scraping pennies. And I just felt like had this, like, sign above my head like, so you can handle it, you know, all these problems, until I realized, of course, that we all have those moments. And I learned that for me, they became an Ignite moment, like am I going to use this to become worse in my life and go downward and become the victim of my circumstances, or I'm going to use this to ignite something greater. And obviously, if you look at my background, and my company and the things that I do, do, I chose to ignite, I chose to let this be the catalyst, the match that struck the flame, to do something more in my life and become the hero of my experience. And in doing the work myself, I then became fascinated and passionate about other people's ignite moments, and then showcasing their story and their journey of becoming the hero started publishing people. And I'm proud to say now 750 authors later we published 24 compilation books, talking about ignite moments, because this the power of hearing someone's story, is the fact that our brain starts to layer ourselves into their story and find commonalities. And when we hear that they triumph, then we see that possibility for ourselves. And with so much negative news and so many disastrous stories, and, and all the bad things that are happening in life, I was so committed to saying, You know what, I can be inspired by your story, and you can be inspired by my story, and she can be inspired by his story. And if we tell these beautiful stories of triumph, then people will now realize like, that's what's possible.

DeeAnne Riendeau: 00:09:25

I love that you do this work, because I think we need more of it. I've always said that storytelling is a form of medicine, both for us delivering the story and for those receiving it. And it sounds like you just found a brilliant way to leverage those experiences and those moments that maybe are at first looked upon as bad or difficult or struggling and taking those and like you said, you use it as fuel. You use it to ignite something really profound and special, and I think that makes you a master outcome. iser, that's for sure. Oh my gosh. So Lady JB, knowing what you do now, and you've, you know, you've published over 750 people and all of these books, you know, I'm curious to know, what are the big things that you learned in the process? I mean, you've already given us such beautiful golden nuggets, you know, of really coming into humility and kind of gratitude. But what were the big pieces that really helped you or do help you as you move through everyday real life stuff?

DeeAnne Riendeau: 00:10:28

Lady JB Owen: Well, what I realized is, every one of us has an Ignite moment. In fact, we have multiple ignite moments I've written in all 24 of our books. So I have a parenting ignite moment a health and wellness ignite Vamana forgiveness, Ignite mama, you know, I so we all have multiple ignite moments, it's when we decide to learn from them, if we decide to look at the wisdom within them, if we decide to see how everything happens for us, not to us, if we know that all that unfold is for our highest good or highest and greatest good, I like to say, then those ignite moments become so precious and so valued. And we reassign a new meaning to them that they weren't the worst day of my life. It wasn't when he walked out on me, it wasn't when I lost everything it wasn't when they cheated, you suddenly see that this beautiful experience has multiple lessons in it. And so that's taught me that everything that unfolded, you know, you know, missing the taxi or missing a plane or you know, dropping your phone and getting a crack. And like there's all these It's not nothing is a coincidence, nothing is haphazard, everything has a connected value to it. And if you can live life seeing the value and not the immediate blessing, like Oh, I'm so impatient. Now, what does this mean to me, right? The second, there is years later, decades later, you could suddenly have the light bulb moment, the Ignite moment the switch goes, and now you see all the dominoes putting into play the file folders all defragging into into where they belong. And so I feel like that is really helped me in a daily process and a daily, you know, understanding that, you know, something happened to me today. Well, there's a reason and there's lessons and there's blessings within it. And it will always turn out to be for my highest good.

DeeAnne Riendeau: 00:12:14

Whoo, I love this. Basically, what you're saying is everything has value, right? Every experience, whether we perceived it as good or not, has value. And you're right, sometimes it takes us years to uncover Yes. Yes. You know, I'm still wondering about Oh, true. You have the experience I've had, am I okay, what is the other lesson that I still need to learn to that, you know,

DeeAnne Riendeau: 00:12:37

Lady JB Owen: It's beautiful when we allow them to come full circle, like, it's really special when and it's so special when we recognize that they come full circle, like this was an Ignite moment that was attached to an Ignite moment decades ago. And here I am getting to clean this or clear this or, you know, heal this or reconnect with this. I mean, seeing all the many pieces of your life fitting together and these beautiful puzzle pieces. Like that's so precious versus feeling like everything is random, you're just a victim to circumstance, you have no control. I prefer to handle the other way and believe in the other. The other thing, God has a plan, the universe is all knowing what it's doing an end, we are all creators in that magical experience of what we bring into our lives.

DeeAnne Riendeau: 00:13:23

And it really is a magical experience. So what would you say to someone who may be listening and they're like, oh, man, I have a story. But my no one wants to hear my story. Nobody wants to listen to what I have to say. What can you say to those people that are struggling with speaking their truth and feeling safe enough to do so?

DeeAnne Riendeau: 00:13:44

Lady JB Owen: Well, you know, the truth is like, just like all the jelly beans in the jar, each one is different. Each one is unique. And people like and resonate with different ones. And so your story has power. Your story has the ability to impact those unique people that resonate with your story. I can't speak to everything. My story only speaks to people who have a similar experience to me. Your story will resonate with people have a similar experience to you, in telling your story in a powerful, triumphant way versus telling your story in a victim or complaining or accusation or way, when you tell your story in a way to uplift people, motivate, encourage, empower that is so that reflects back on you like how you treat others is how they'll treat you. And so when you're sharing your story in a way that is uplifting, there are so many people that want to hear that there are so many people on the planet who only can identify with your story. Now what we do at Ignite and what I love to do is see people wake up to the power of their story, use their story to parlay it into a brand into a business into something they can monetize. Because no one can own your IP. Your story is yours. It belongs to no one else. So it's the perfect thing to build a platform Armand people want to do business with people. So you telling your story will attract your tribe will attract the people that resonate with your story. And so it actually is very, very powerful in many ways. And when you can clean out the closet of the shame and the blame and all the things that you are, you've surrounded around your story that's liberating. I lived small for many years because of my story until I realized that when I shared my story was actually empowering others. And so your story, I say, tell your story. Transform Your Life.

DeeAnne Riendeau: 00:15:35

Tell your story. Transform Your Life. Yeah, I you know, and the lives of others, too. I will add to that, because yes, like our story, I think we give permission for others to tell their stories as well.

DeeAnne Riendeau: 00:15:49

Lady JB Owen: I have a great example. I was on a plane a year ago, sitting beside a woman. We didn't talk to each other for the majority of the flight but she finally leaned over we started chatting and of course asked her her ignite moment. She was on that plane because she was going to see her father who had left when she was three years old. All she knew was his name, her mom's name and his mother's name, and the city that he lived in. So she did a bunch of research found out there was 27 Miguel Louise's in that town. She ran her finger down the page stopped on one phoned it is your you know mom's pet name. Peggy, did you marry a woman named Lisa? Yes. And yes, and yes, I'm your daughter. And she was getting on the plane to go and see him for the first time when she was 47 years old. What was fascinating was instantly by hearing her story, I felt connected to her, I felt closer to her empathy, compassion, excitement, enthusiasm, care. And as the plane was landing, it was very, very bumpy. And I remember thinking, if this plane crashes, I'm going to save her, I'm going to do everything to make sure she's okay. Versus if the plane would have crashed. And I never would have spoken to her and I never would have heard her story by just would have saved myself. And that was a lightbulb moment, for me that when we know someone's story, we care about them, we will pull them out of a burning building, we will drive across town to see you know, help them with a flat tire, we will be there for that we will and that will end wars that will end prejudice. And that will end racism that will reduce judgment, by learning people's story by revealing knowing who they are. And so that became my mission to ignite humanity through storytelling through authentic sharing through knowing one another because I know if two men shared a story about losing their son in the war, and they stood up and found out that they were on opposite end of the spectrum that they were actually adversaries, they would still hug each other because their story brought them together. Wow. And so that's my excitement around all of this, how we can ignite the planet through storytelling.

DeeAnne Riendeau: 00:17:52

I love that you shared that story about the plane, and how that shifted your connection with that person. Because I think that when we do share our stories, again, we're healing ourselves, we're healing others, but the connection piece, that seeing the common ground, the being able to recognize that we are all one, we are connected, we are united. And I think that's going to be how we shift this world from, you know, the fighting from the hatred into that deeper compassion, you know, and and so the work you're doing, I think, has incredible ripples. I just love that you're doing this. Now, I got another question for you. And I have some answers to this one as well. But I want to pose it to you. If someone is like, Okay, I do want to share my story. But like, I'm scared, I'm really, really scared. What can help them if they're feeling really afraid to share their story, whether it's they're afraid of repercussions from people judging them, or whether they're just afraid to be vulnerable? What are some of the tips that you might give your clients when they're feeling just maybe too vulnerable to help them to ease them into the process?

DeeAnne Riendeau: 00:19:01

Lady JB Owen: Well, two things, we actually have an incredible four month process where we invite authors in to be a part of one of our book projects, and they spend four months with us working on their story, working with our editors working on the marketing and then being part of the powerful lioness now that there's power and collective and so when if I had to learn how to, you know, fly helicopters, someone would have to show me all the knobs and dials if you want to publish your story, somebody just has to show you all the mechanics. So we really walk people through the mechanics. We are very loving and caring we we recognize the importance of these powerful stories. I will share with you though, years ago, I was having lunch with the amazing Miss Lisa Nichols and I had just come out of my own domestic violence story. And we were chatting and she said some very powerful things we she said, You're not ready to tell your story until the person in the room that has you know, hurt you or betrayed you could walk out of the room still in dignity. And I found that an interesting thing because I still was in my anger. I still was in my resentment I still was in my victimization. And what she said, if that person you're talking about is sitting in the front row, and they could not stand up and walk out the room without people, you know, throwing stoning them, yeah, then you still have some work to do. And that was really interesting, because it took me another two years before I could actually tell my domestic violence story in a way that I did make him be the bad guy. I just made it about me my experience, my learning my understanding my role, my 100%, and by 50%, so that he could still maintain dignity, because it wasn't about him, it was about my lesson to learn. And so we have hundreds of authors who have been in domestic violence who have been in sexual assault, who are hiding from abusers, who are, you know, in custody battles with their children, I even had a woman who was in witness protection. And so we really help people tell their story in a way that has nothing to do with the other person, the other person is just a character in the catalyst. The story is really about you how you viewed it, how you saw it, how you live through it, what you gained from it, who you became because of it, and that other person who was maybe the Violator, or the perpetrator, they just become a very non non essential piece of it, they are a part of it. But what you did with it is what the reader is so fascinated to read, and what the reader gleams from it. And there comes a point in storytelling, where it's less about for you, and it's more for the reader, your story morphs into how will the reader yield and gleam interest in information from this versus you just writing to make yourself feel better?

DeeAnne Riendeau: 00:21:41

Oh, I love that you shared that because that is something that comes up for a lot of people, where they're like, Well, I want us to share my story. But you know, my parents did this, or, you know, this person this. And I think the way that you put it is so beautiful. If that person that you are talking about in your story cannot leave that that room with you sharing the story with that the with their dignity intact, then we haven't totally healed. And I think that's a big aha, for many people who are preparing or getting ready to share some of their stories. And so that might just mean that they have a little bit work to do, right, Lady JB, so maybe they would just reframe their story or get more learning out of it is that kind of what the process would be, then if there was something in complete there, just to dive into what we

DeeAnne Riendeau: 00:22:28

Lady JB Owen: You know, we work with them, you get one on one time with our editors, you yield your story, you write your story, you rework your story, you rework your story, you set your story aside, you come back to your story, there is a very powerful moment, where you realize that you are no longer that person in the story. You were once that person, you are a character that and what happens like I had one of my stories where I read wrote about my domestic violence. And when I reread it, at the end, I actually cried for the girl in the story, not for me, but for the girl in the story who went through all of that for that person in that moment of time. And so there is this beautiful separation. And reframing of the this is this is one of the chapters in my life story. This is one of those moments, this is what unfolded. And here's what I did with it. This is always the thing I tell my authors is what did you do with that? What did you become because of that? Where did you go from that? I just was in LA last week, a Sharon Stone spoke at one of the events I was at and she said this great line. It's not how you fall down that matters. It's how you get up. And I just thought that was so great.

DeeAnne Riendeau: 00:23:36

Yeah, isn't so true. Right? Yeah, I, you know, we have so many falls in our lives, right? But it's how we choose to respond to that fall to that experience. So I think that's so powerful. So lady, J. B, is there anything else that you feel compelled to share for our audience who are maybe wanting to share their story or people that are just moving through through their process of understanding a bit more about who they are anything that you feel has been left off the table?

DeeAnne Riendeau: 00:24:07

Lady JB Owen: Well, I think a lot of times we're really hard on ourselves, we feel like, you know, embarrassment, or we feel guilty or we feel like how can we let that happen? Or what are people going to think? I think in all honesty, every single person on the planet has been through something difficult and trial some something in their life that has caused shame or blame or disappointment, and to allow those emotions to cap or prevent feeling of liberation, feeling of empowerment, feeling of camaraderie, feeling of connection. That's the travesty The truth is your your situation happened to you for a reason. Use it, leverage it, allow it to propel you allow it to push you forward, allow it to help you find community and connection and camaraderie with people and don't let If anyone says says, hold you back or prevent you from doing what you feel compelled to do, if you want to tell your story, if you feel this drive to tell your story is because someone needs to hear your story, there is someone out there who is calling for the answer, and your story is that answer. And of course, we all know if you can just help one person, then it was worth it. Our ignite authors help hundreds of 1000s of people have responded to our stories you can ever know the people that will be touched by your story. But if you write it with that intention to help others, to support others, to uplift others, pull people forward who are just a little bit ahead or a little bit behind you, and you're just a little bit ahead of them, then that's what the results will be. And I just always ask people to set their intention when they're telling their story. What is it you want to gain from this? What is your expectation? What's your intention? Why are you doing it? And when you can really clearly ask those answers, answer those answers questions, then you're on the right track.

DeeAnne Riendeau: 00:25:57

Oh, I love it. And you said a word liberation. And I want to bring that to the surface. Because I think in many of our life experiences, we have stories that hold us hostage, and being able to share them with the world. You know, I think about my grandparents. And it was very, very secretive, that we were indigenous. In fact, it was so well hidden that until after my grandmother died, we didn't see the pictures of my great grandmother who was full blooded, Native American, but I am Matey that is my heritage. And yet it was it was hidden. And to even take that a step further. My mum went to school with her half brother and didn't know it because that was hush hush, you didn't talk about anything. So everything was so secretive. And now we're in this era where people are starting to express their vulnerability and starting to express their truth in a way that we've never done before. And we're seeing that shift now in people just jumping on and saying, Yeah, I have a story, I have a story, I have a story. And I think that is really changing the world and changing how we fall away from judgment and lean deeper into compassion. Because I you know, I gotta say that, and you know, this really comes back to deeper compassion in this world. So you are the epitome of that. I honor every breath that you take, because I witness the magic that you create every day. So ladies, leave me thank you so much for taking time. I know that you are here, there and everywhere. And so the fact that you took time to be with us on when Spirit calls, I deeply appreciate it. So if someone says, oh my gosh, Lady JB is the one for me to help me with my story. Where can they go? What can they do to take next steps?

DeeAnne Riendeau: 00:27:47

Lady JB Owen: Yeah, absolutely. Just Google, like my publishing, you'll find us or Google Lady JB Owen, I'm the only one there is. So you can find me that way. I'd love to make myself accessible. So just text me reach out to me send me an email, I really do care deeply about people's stories, I feel my mission is to help empower and inspire others. So I make myself very accessible. Ignitepublishing.org, you can go to oh or, go to my website, JBowen.website, that's pretty easy also. So lots of fun ways to find me.

DeeAnne Riendeau: 00:28:16

We can find you. And we're going to put that information in the shownotes for all of you. And also watch the show notes, we're going to put a special code in there for you so that you can get some free time with Lady JP. So

DeeAnne Riendeau: 00:28:26

Lady JB Owen: Yes, and I have put in a special code for everybody to get a free digital download of any one of our Ignite books from our marketplace. So you can just go and see what my book is like read the powerful stories, I encourage you to go and download the one that you're most attracted to. And you can resonate with the title, because that's probably what you're needing. So I'd love to offer that to all of your viewers.

DeeAnne Riendeau: 00:28:48

Amazing. We'll put that in the show notes for everybody keep receiving those gifts audience okay. Oh my gosh, Lady JB, it has been such a pleasure to chat with you lots of golden nuggets. I got a page of notes here. So thank you so much. And thank you to all of you for listening and tuning in once again, can't wait to be with you next time on When Spirit Calls bye for now.

DeeAnne Riendeau: 00:29:13

WSC Intro/Outro: So happy you could join us today. And we hope that you found comfort and inspiration with wherever you are at right now. If you feel you received a gift in today's message, please pass that gift along to a loved one by sharing this episode with them. To continue this conversation. Please join me at Rosehope.ca And when you do, be sure to access your free gift by signing up for the When Spirit Calls newsletter. I'm looking forward to connecting with you again soon.